How Green is My Orange?

Click here to ready this New York Times article by Andrew Martin, investigates the implications of carbon counting when it comes to companies’ brands and product lines. As reported in this article, PepsiCo recently launched an initiative to calculate the carbon of orange juice made by their subsidiary Tropicana.

While measuring your company’s climate impact is an important step in beginning to take responsibility of that impact, how a company uses that information internally and externally raises a number of questions. By scoring companies, Climate Counts aims to distill information on what companies within major industry sectors are doing on climate, so you, the consumer, can distinguish those that are leading from those that are still doing little or nothing at all. Stay tuned for to our blog for more news on companies’ climate actions.

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