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February, 2011

February 22nd, 2011

#Tshirt Tuesday Connects with SustainU’s oneShirt Campaign

#Tshirt Tuesday is here! Congratulations to last week’s winner Heather (@NNUS on twitter) for helping to get the attention of Hewlett-Packard (HP) by thanking them for their continued climate action and support of DoSomething.org’s Green Your School Challenge.

HP topped the electronics portion of the Climate Counts scorecard this year scoring 85 out of a possible 100 points. HP was also one of twenty-five Climate Counts policy standouts recognized for their support of mandatory federal action on climate change that would lead to the growth of renewable energy capacity.

This week in the spirit of sustainable apparel we’re supporting a smaller company named @SustainU Clothing as they launch their oneSHIRT campaign asking thousands of people to recycle old t-shirts – very cool! In addition to supporting their work, we’re asking climate-conscious consumers to tweet to the apparel companies scored by Climate Counts.

When you Tweet you’ll be in the running for a Free WEADDUP Climate Counts T-shirt! Simply mention @ClimateCounts and one of the following: @NikeSportsWear, @LevisGuy, @Gap, @timberland, @rei_coop, @LimitedBrands, @NineWest_Fred, @TheNorthFace, @KateSpadeNY in a tweet and you could win! After you tweet announce your vote on our Facebook Page and we’ll count your vote a second time!

Please note: You can tweet from our website or our free iPhone app. You can see our latest scores in the ‘new scores’ tab on our facebook page, on our website, our iPhone app and on our smart phone site m.climatecounts.org

Happy Tweeting!

Click here to see official rules.

February 15th, 2011

Tshirt Tuesday - Tell HP Climate Counts!

A big shout out to Jessika for winning last week’s #T-shirt Tuesday contest! Last week we asked our Twitter followers to tweet to the company with the highest Climate Counts score in the household products sector. The answer, L’Oreal.

L’Oreal improved +8 points from 2009 to 2010 finishing with 76 out of a possible 100 points on the Climate Counts scorecard. In addition to L’Oreal’s high score, the company was highlighted as one of twenty-five policy standouts who distinguished themselves by strongly advocating for comprehensive public policy that addresses climate change and would lead to the growth of renewable energy capacity.

Take a minute and send L’Oreal a message encouraging them to keep taking climate action!

This week we’re telling Hewlett-Packard, the highest scoring electronics company, that we appreciate their climate action as a company and their work around climate policy (HP is also a Climate Counts policy standout).

To win a Climate Counts T-shirt we’re asking you to raise your voice with our Green Watching campaign and tweet to HP telling them you’re thrilled to see them atop the electronics sector.

When you Tweet you’ll be in the running for a Free WEADDUP Climate Counts T-shirt! After you tweet announce your vote on our Facebook Page and we’ll count your vote a second time!

Please note: You can tweet from our website or our free iPhone app. You can see our latest scores in the ‘new scores’ tab on our facebook page, on our website, our iPhone app and on our smart phone site m.climatecounts.org

Happy Tweeting!

Click here to see official rules.

February 14th, 2011

ClimateCounts.org Green Watching Campaign Joins DoSomething.org’s Green Your School Challenge to Thank Hewlett-Packard for Climate Action

This week ClimateCounts.org Green Watching campaign is teaming up with DoSomething.org’s Green Your School Challenge and asking teens across the country to sign-up and raise their voices directly to Hewlett-Packard thanking the company for their continued climate action.

Hewlett-Packard (HP) topped the electronics portion of the Climate Counts scorecard this year scoring 85 out of a possible 100 points. HP was one of twenty-five Climate Counts policy standouts recognized for their support of mandatory federal action on climate change that would lead to market-wide reduction in greenhouse gas emissions and the growth of renewable energy capacity.

(Starred companies represent climate policy standouts)

“Having worked with HP for a number of years we were thrilled to see them as the #1 Climate Counts electronics company and the second highest scoring company overall. We were equally as thrilled that the Climate Counts Green Watching campaign provides young people with a free app and website to send messages directly to HP thanking them for their current climate work and encouraging HP to continue raising the bar on corporate climate action,” said Melanie Stevenson of DoSomething.org.

The electronic companies scored by CountsCounts.org have over 2.3 million employees combined and pulled in more than $822 billion dollars in revenue last year. That’s more people than the city of Houston - the fourth largest city in the U.S. - and more money than the entire U.S. economic stimulus package of 2009.

“The electronics sector is by far our most competitive sector and HP is leading the way. The Green Watching campaign gives help consumers see the difference between green leaders and greenwashers and gives consumer the tools to tell companies climate action matters,” said Mark Harrison, Climate Counts campaign coordinator.

ClimateCounts.org and DoSomething.org along with other non-profits will be “Green Watching” HP in the form of ‘thank you’ e-mail and Twitter messages from the ClimateCounts.org website and free app encouraging HP to continue leading the way in their efforts to take climate action.

Check out the ClimateCounts.org Green Watching campaign and follow the updates on Facebook and Twitter.


About ClimateCounts.org:
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard — launched in June 2007 — helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world’s most well-known companies to take the issue of climate change seriously. Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors with plans to expand the number of companies and sectors. Climate Counts’ work has appeared in many of the world’s leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its Climate Counts Industry Innovators (i2) program in early 2010.

About DoSomething.org:

DoSomething.org is one of the largest organizations in the US that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action.

February 8th, 2011

Climate Counts Congratulates Tshirt Tuesday Winner Jill!

A round of applause to Jill for winning last week’s #T-shirt Tuesday contest! Last week we asked our Twitter followers to name the airline with the highest Climate Counts score. The answer Southwest Airlines. Southwest scored a 57/100 in the latest round of Climate Counts scores. Send Southwest a message and encourage them to keep taking climate action!

Today we’re telling L’Oreal on Twitter (@LorealParisUSA) that we’re excited they’re tweeting about being the number one household products company in the Netherlands but want to see them tweeting about it in the USA too.

To win a Climate Counts T-shirt this week we’re asking you to send L’Oreal a tweet asking the company to tell its followers about L’Oreal’s Climate Counts score. Tweet and you’ll be in the running for a FREE WEADDUP Climate Counts T-shirt! After you tweet announce your vote on our Facebook Page and we’ll count your vote a second time!

Please note: You can tweet from our website or our free iPhone app. You can see our latest scores in the ‘new scores’ tab on our facebook page, on our website, our iPhone app and on our smart phone site m.climatecounts.org

Happy Tweeting!

Click here to see official rules.

Climate Counts’ Green Watching campaign: helping consumers ask questions about corporate environmental initiatives and support companies taking meaningful climate action.

February 4th, 2011

ClimateCounts.org Continues Green Watching Campaign

Climate Counts’ Green Watching campaign: helping consumers ask questions about corporate environmental initiatives and support companies taking meaningful climate action.

Starting this February in anticipation of increased corporate environmental messaging leading up to Earth Day, ClimateCounts.org is announcing the continuation of the “Green Watching” campaign the group first launched the campaign last year to help consumers question corporate environmental marketing and support companies taking meaningful climate action.

ClimateCounts.org and partnering non-profits will encourage consumers to use the ClimateCounts.org website, free iPhone and smart phone apps to send Green Watching messages to companies saying they see the difference between real green action and meaningless green advertising.

“If consumers raise their voices demanding true corporate climate action, companies will respond. Companies are constantly trying to meet the needs of consumers, but they need to hear that climate leadership is one of those needs. Through Green Watching, we want to ensure companies recognize that consumers want to spend their hard-earned dollars with companies taking true climate action,” said Mark Harrison, Campaign Coordinator, ClimateCounts.org

ClimateCounts.org’s Green Watching campaign will reinforce its annual corporate climate scores, which help consumers realize the climate action or inactions of 150 scored companies representing over 3,000 brands. The campaign goal is simple: to stop companies from greenwashing consumers and to highlight companies taking climate action with substance.

Join the Green Watching campaign to make sure companies know climate change matters to you.

Follow the campaign on Facebook and Twitter and check out the latest ClimateCounts.org scores www.climatecounts.org.

Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at mharrison@climatecounts.org.

February 1st, 2011

Answer our questions on Twitter and you could win a free ClimateCounts.org WEADDUP T-shirt!

Congratulations to Bill Connelly for winning last week’s #T-shirt Tuesday Twitter contest! The number one @ClimateCounts story from 2010 was (drum-roll please) our free iPhone app being featured in the NYC WIRED store and WIRED online store! As the winner of this week’s contest, Bill will be sporting a fresh ‘Vote With Your Dollars’ Climate Counts T-shirt!


What we’re doing: As part of our upcoming Green Watching Campaign this spring we’ll be giving away T-shirts on Twitter every Tuesday!

Why we’re doing it: Because some companies are misrepresenting their green initiatives and true corporate climate action deserves consumer support.

Here’s what to do: All you have to do is answer our Tuesday questions on Twitter about our Climate Counts scores and we’ll put you in the running for a FREE ‘Vote With Your Dollars’ Climate Counts T-shirt!

Our handy cheat sheets: Along with our website you can see all of the Climate Counts scores on Facebook and on our free iPhone app and smart phone site: m.climatecounts.org.

Not on Twitter? Accounts are free!

Climate Counts’ Green Watching Campaign: helping consumers ask questions about corporate environmental initiatives and support companies taking climate action with real substance.

Click here for official rules.


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