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November, 2010

November 30th, 2010

Is There Room for a Holiday Climate Message For Our Kids?

It’s easy to get wrapped up in the holiday season. We’re taught from the time we can walk to look forward to giving and receiving gifts. There is a certain joy that comes this time of year and one need look no further than a child’s face to see what the power of giving can do. Sheer unfiltered happiness.

What we give our children matters on many different levels, not the least of which is in the messages that accompany our gifts. I’m not talking about the ‘From’ and ‘To’ sections on the hallmark cards or the little bows stuck on top of presents (reuse, please!). I’m talking about the deeper values we’re instilling. Are we giving our children safe toys? Free of toxins and dangerous components? Are we showing our children what truly matters isn’t the gift itself but the love embedded in the act of giving?

Certainly, nearly all parents will automatically answer ‘yes’ to all of the above, whether they really know the answers or not. Family values have always been a top priority and living within our means is being discussed over family dinners more regularly now than in recent years. Yet, as non-profits like teensturninggreen.org and healthychild.org help us learn more about the potential consequences of toys laden with PVC and BPA, we also should consider the long-term costs to our kids from companies – including toy manufacturers and the retailers who sell them – that aren’t adequately addressing their impact on climate change.

The toy companies scored by ClimateCounts.org have enormous supply chains using energy and creating waste – much of it petroleum-based plastic – that have climate impacts that can’t be viewed as insignificant.

For a multi-billion dollar industry that will generate a large portion of its annual revenue this holiday season, isn’t it time we demand climate action to protect our children’s future? Wouldn’t this send the right message to our children?

Send a message to the world’s largest toy companies telling them you’re ready to see them hitting their stride with their approach to climate action!

This holiday season, ClimateCounts.org is making sure you spend your hard-earned dollars with companies who care about the climate change. Join the Striding Shopper Campaign to give the gift that keeps on giving: companies that care about climate change as much as you do.

Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at mharrison@climatecounts.org.

The Striding Shopper Campaign is supported by these great organizations: TckTckTck.org, ICCR.org, Kids vs Global Warming, and Brighter Planet.

November 22nd, 2010

Climate Counts Announces Striding Shopper Campaign

As the holiday shopping season heats up and in anticipation of the release of its updated company scores during the first week of December, ClimateCounts.org is announcing its ‘Striding Shopper Campaign’ to help consumers use their holiday dollars to support companies taking climate action.

ClimateCounts.org and partnering non-profits, TckTckTck.org, ICCR.org, Kids vs Global Warming, and Brighter Planet, will use the ClimateCounts.org scores to show their followers what companies are actually doing (or not doing) about climate change.

“If consumers support the higher scoring companies when they shop and tell lower scoring companies they want to see more climate action, companies will listen.” –Mark Harrison, Campaign Coordinator, ClimateCounts.org

Over the next five weeks, ClimateCounts.org will run the Striding Shopper Campaign to help consumers realize the climate action or inactions of 150 scored companies representing over 3,000 brands. The goal of the campaign is simple: to make the connection between consumers and companies making good climate choices and to raise the collective consumer voice through e-mail and Twitter to companies not getting the message.

Join the Striding Shopper Campaign to give the gift that keeps on giving: companies that care about climate change as much as you do.

Follow the campaign on Facebook & Twitter and be on the lookout for new ClimateCounts.org scores in early December www.climatecounts.org.

Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at mharrison@climatecounts.org.

The Striding Shopper Campaign is supported by these great organizations: TckTckTck.org, ICCR.org, Kids vs Global Warming, and Brighter Planet.

About ClimateCounts.org:
Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard — launched in June 2007 — helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world’s most well-known companies to take the issue of climate change seriously. Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors with plans to expand the number of companies and sectors. Climate Counts’ work has appeared in many of the world’s leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its Climate Counts Industry Innovators (i2) program in early 2010.


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