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July, 2010

July 21st, 2010

Calling all Climate Champions: It’s time to bring our planet Back-2-Cool!

As the summer heat breaks and you begin to gear up for the 2010-2011 school year, what do you know about the companies that get all your back-to-school shopping dollars? Which ones are actually working to bring our planet Back-2-Cool? In 2008, the top 100 brands spent over $100 billion dollars on US advertising alone, and the back-to-school season was second only to the holiday season in revenue generated (US Census Bureau). Companies use these advertising dollars to promote products that require energy, packaging and transportation – all of which contribute to climate change. The question is, what can you do to affect the way these companies do business and help bring our planet Back-2-Cool (B2C)?

The answer: Become an engaged climate-conscious consumer and find out what these companies are actually doing (or not doing) about climate change. If these companies truly want your attention and your money, shouldn’t they know how much you care about the climate crisis?

Of course they should. But you have to tell them. Join the Climate Counts Back-2-Cool Campaign as we shift the back-to-school momentum away from business as usual and towards strengthening corporate climate action.

Over the next ten weeks, Climate Counts will take a close look at the Back-to-School ads from scored companies in the Apparel, Electronics, Food Products, and Internet/Software sectors (which combined had over $1.2 trillion in 2009 revenues). The goal of the campaign is simple: to inform you about the climate action (or inaction) of the companies behind the ads, encourage you to make informed choices, and finally, urge you to raise your voices both to the companies and to your friends.

If you want to tell companies that you believe corporate climate action matters, be part of the B2C Campaign and help us change business as usual! Please join us at Back-2-Cool.

Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at mharrison@climatecounts.org.

Join our campaign here and follow our campaign on facebook & twitter!

B2C Campaign is supported by these great organizations:

Teens Turning Green - Green Music Group - 350.org - Kids vs Global Warming - DoSomething - Alliance for Climate Education

July 1st, 2010

Eco CEOs Grow Anxious Waiting for Green Consumers

Are CEOs greener than we think? And if it’s true, what’s holding them back from moving the market towards a sustainable future? In a recent survey conducted by Accenture and the United Nations Global Compact, 93% of nearly 800 CEOs saw sustainability as important to their company’s future success and 81% stated that sustainability issues are now fully embedded into the company’s strategy and operations. Compare that to the mere 50% in 2007 and it doesn’t take much to realize sustainability is being talked about in board meetings.

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But what’s driving this eco-shift in the corporate mindset? The answer is actually quite simple: You. 58% of CEOs identified consumers as the single most important factor driving sustainable business. That’s right, you, the climate-conscious consumer, are driving this marketplace revolution, beating out company employees (45%) and governments (39%).

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As the greatest driving force behind corporate climate action, your consumer choices and voices are felt in revenue streams and heard in corporate board rooms worldwide. Companies spend millions of dollars fine-tuning their brand perception to match consumer wants and needs. 72% of CEOs identified strengthening brand, trust and reputation as the strongest motivator for taking action on sustainability issues. Yet, a disparity exists between the actual sustainable activity of brands, and consumers’ sustainable perception of brands. So how can climate-conscious consumers fix this? Easy. Say something.

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In order to keep these CEOs on their toes, consumers must exercise their muscles and let CEOs know that “climate counts.” Visit www.climatecounts.org to email and tweet companies directly and have your messages land on the table in the next board meeting.

Follow our work on Facebook and Twitter and share our work with your friends.


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