July 21st, 2010
As the summer heat breaks and you begin to gear up for the 2010-2011 school year, what do you know about the companies that get all your back-to-school shopping dollars? Which ones are actually working to bring our planet Back-2-Cool? In 2008, the top 100 brands spent over $100 billion dollars on US advertising alone, and the back-to-school season was second only to the holiday season in revenue generated (US Census Bureau). Companies use these advertising dollars to promote products that require energy, packaging and transportation – all of which contribute to climate change. The question is, what can you do to affect the way these companies do business and help bring our planet Back-2-Cool (B2C)?
The answer: Become an engaged climate-conscious consumer and find out what these companies are actually doing (or not doing) about climate change. If these companies truly want your attention and your money, shouldn’t they know how much you care about the climate crisis?
Of course they should. But you have to tell them. Join the Climate Counts Back-2-Cool Campaign as we shift the back-to-school momentum away from business as usual and towards strengthening corporate climate action.
Over the next ten weeks, Climate Counts will take a close look at the Back-to-School ads from scored companies in the Apparel, Electronics, Food Products, and Internet/Software sectors (which combined had over $1.2 trillion in 2009 revenues). The goal of the campaign is simple: to inform you about the climate action (or inaction) of the companies behind the ads, encourage you to make informed choices, and finally, urge you to raise your voices both to the companies and to your friends.
Mark Harrison is the Campaign Coordinator at ClimateCounts.org and can be reached at email@example.com.
B2C Campaign is supported by these great organizations: