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Raising your voice (and why it matters)

This fall Climate Counts will be releasing our third annual climate scores for the core group of 93 companies we’ve scored (we’ve scored almost 150 overall).  From 2007 to 2008, we saw score improvements among 84 percent of the companies we evaluated.  Over time, companies have become more actively engaged in our process, as they’ve come to understand the value of an ever-improving score in strengthening their environmental credibility with consumers.  Nearly every day, we hear from a new company acknowledging the once and future power of climate-awakened consumers everywhere. When the issue clearly matters to you, it matters to the companies who want your business.

Companies might seem inaccessible, unreachable and unshakable by individuals like you.  But the truth is, they spend more time and money on researching the motivations and demands of their consumers than you realize.  So when social media truly exploded this year, once again the power of the consumer voice got yet another shot in the arm.

Facebook walls and Twitter pages allow users to question, call-out, or comment about companies’ actions (or lack thereof).  And it all happens in real time.  Your demand for climate action no longer has to languish in a stack of mail on an executive assistant’s desk, or in a bloated e-mail inbox that nobody reads.  It’s instantly out there, in a public arena, not only for company reps to see – but for friends and acquaintances around the world to track as well.  And it doesn’t stop there.  Company reps can reply, friends can RT @, conversations get #, and a consumer movement takes off.  All of a sudden one voice doesn’t feel so small.

So where do you start?  How to do you find these companies?

At Climate Counts, we’ve done some of the legwork by creating a new tool to help you find, follow, and tweet about companies on Twitter.  You’ll find the Twitter handles for companies on their individual Climate Counts company pages.  Click on the Twitter icon or select from the Twitter handles listed below, which link to companies Twitter accounts.  Even if a company does not have a Twitter account, you can still speak out about that company’s Climate Counts score to draw attention to what they doing or not doing to address the issue.

raiseyourvoice_screenshot

If you’re not a Twitter user or if the 140-character count is getting you down, you can still always continue to e-mail companies directly from our company pages.  By clicking the envelope icon on these pages, you can customize and send letters directly to company representatives and easily encourage your friends to do the same.

This year, with international climate talks in Copenhagen on the horizon and climate legislation continuing to wend its way through Congress, the need for serious corporate attention to climate change has never been greater.  And what’s at stake is greater too, as evidence of climate change seems more and more visible everyday. This fall, we hope you’ll join us in showing companies that climate change – and your voice – matters!

Tweet on,
@ClimateCounts

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