Today’s No Impact Man blog post by our friend Colin Beavan offers some worthy food for thought.  With proposed legislation, new science reports, and consumer information flooding the airways — Colin never ceases to offer us perspective on what life inside and outside the climate movement is all about.  And today’s post is no exception.  Titled What I’d say if I was wrong about climate change, Colin hashes through the fallout of working toward climate protection … even if the projections are off base.

At Climate Counts, we look at whether companies are measuring their impact, working toward improvement, and make their efforts public and transparent.  Climate change or no climate change, what’s the downside of a growing trend toward accountability, sustainability, and responsibility within our corporate and consumer world?

In addition to reading today’s post, we encourage you to check out the No Impact Man documentary and book, which hits both theatres and bookstores this fall! Watch the trailer here and read more about the No Impact Experiment here.