Today’s article Grading Google’s carbon neutral claims from cnet news, reports on Google’s strides in becoming carbon neutral for the 2007, and nearly neutral for 2008, fiscal year. We applaud Google for tackling their impact and for making their efforts open and transparent.

Yet, as this article points out, it’s a heavy task weighing tech companies climate actions up against each other since its up to companies how they go about measuring their footprint. While recent policy proposals, like that of the EPA to mandate corporate GHG reporting, may change this; it is clear that Google and many of its competitors are paying serious attention to the issue of climate change. And as tech companies continue to set and meet reduction goals, the marketplace needs to continue to hear that this issue matters to consumers.