May, 2009

May 8th, 2009

Recommended reading from our library

At Climate Counts, we believe how you shop can change the world. To further your “how to” knowledge, we’ve compiled a short list of our favorite books. So as the days of summer reading at the beach approach, pick up a title or two from the list below.

Ecological Intelligence — by Daniel Goleman
“Revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.”

The Lazy Environmentalist — by Josh Dorfman
“Josh Dorfman takes you inside the latest developments in green living to demonstrate how you can easily and affordably have your designer jeans and your planet too. From raising eco-conscious kids to greening your daily commute, Dorfman provides insights into the next wave of green innovation and the products and services that will lighten your planetary impact and lower your expenses.”

Return on Sustainability — by Kevin Wilhelm
“Return on Sustainability is a market-based call to action for companies to stop global warming by articulating the business case and addressing the business community in their language; profit and brand value. It details how climate change impacts companies, and how they can turn this risk into an opportunity to improve their financial, brand, and sustainability (environmental, social, climate) performance.”

May 7th, 2009

Google hits climate target, sets bar higher

Today’s article Grading Google’s carbon neutral claims from cnet news, reports on Google’s strides in becoming carbon neutral for the 2007, and nearly neutral for 2008, fiscal year. We applaud Google for tackling their impact and for making their efforts open and transparent.

Yet, as this article points out, it’s a heavy task weighing tech companies climate actions up against each other since its up to companies how they go about measuring their footprint. While recent policy proposals, like that of the EPA to mandate corporate GHG reporting, may change this; it is clear that Google and many of its competitors are paying serious attention to the issue of climate change. And as tech companies continue to set and meet reduction goals, the marketplace needs to continue to hear that this issue matters to consumers.

  • Brighter Planet's 350 Challenge