If there’s one thing that’s clear from this moment in our political, economic, and cultural history, it’s that transparency matters.

Throughout the 2007 and 2008 Climate Counts scoring process, we found very limited evidence that Apple had made efforts to measure its companywide greenhouse gas emissions; implemented any meaningful plans to reduce its climate impact; shown support for climate-related public policy; or made any real efforts to engage with consumer and the broader marketplace on the need for corporate action on climate change (Click to read more).  Last October, we finally started to see some seeds of communication from Apple about their environmental impact and aspirations.  Since then, Apple has debuted an number of green products, included the much hyped “greenest laptop ever.” And this week, the company debuted its overhauled desktop line which now includes new hardware for Mac Pro, Mac mini, and iMac that exceeds Energy Star standard requirements. As this March 5 article from MacWorld reports, Tuesday’s product announcements were coupled with statements from Apple about their environmental agenda: where they’ve come, what they’re doing now, and some blueprints for future carbon reduction efforts. These are important steps for taking responsibility of their climate impact and setting a strong example for consumers and the broader marketplace that’s consistent with the company’s innovation in other areas that resonate with consumers.

Still, compared with other electronic companies, there are a few areas where Apple has been and continues to be absent. The company has not participated in climate policy or industry-wide climate pacts, like the Climate Savers Computing Initiative, which most of its competitors signed onto. And Apple has still shied away from other partnership opportunities, like the recent deal announced by several large electronics companies to create a universal cell phone charger which will save energy and raw material waste.

Nonetheless, Climate Counts applaud Apple’s recent moves, communication and commitment to tackling climate change. …And of course, we look forward to what the future holds.