Read this Jan. 21 article from the New York Times, by Andrew Martin, to learn about the implications of companies’ carbon counting initiatives. Recently, PepsiCo launched a project to determine the carbon footprint of orange juice made by their subsidiary brand, Tropicana.

While carbon counting is an important step in beginning to take responsibility on climate, how that information is used — in relation to a company’s supply chain and consumer base raises — a number of questions. By scoring companies, Climate Counts aims to distill public information pertaining to a company’s climate actions. This allows you, the consumer, to distinguish companies taking the issue seriously from those that are doing little or nothing at all. Stay tuned to our blog, as we continue to track companies climate actions.