We mentioned in a recent post that news coverage around corporate greening efforts — or more specifically, corporate climate responsibility — seems to be lacking the most important point of view, namely what consumers think about what companies are or aren’t doing.

A new global market study just released by Havas Media may be the latest word on what the collective consumer voice is really saying. 79% of those surveyed from diverse corners of the globe (including the US and the UK) said they would rather spend their money with companies and brands that are working to reduce their environmental impact, and 89% would be actively seeking opportunities to do just that in the year ahead.